Skip to main content

Skipio Blog


group of men and woman sitting a wall outside while texting
Texting Best PracticesSMS marketing

The Psychology of SMS Open Rates: How to Write Messages That Get Read

Open rates are a key metric for measuring the success of your text message campaigns.…
Man texting on phone with coworkers at table behind him
SMS marketing

8 Benefits of SMS Marketing for Small Businesses

If you're looking for a cost-effective, efficient, and highly engaging way to connect with your…
Image of a billboard with a pizza advertisement
Customer EngagementautomationSMS marketing

SMS Keywords: What Are They and How to Use Them

One of the most efficient ways to keep in touch with leads and customers is…
close-up of a woman texting
business text messaging

6 Reasons to Use a Business Phone Number Over Your Personal Phone Number for SMS Marketing

Texting is a simple yet powerful way to share promotions, updates, and important information. But…
Woman texting at desk
Texting Best Practicestext message marketing

10 Common Mistakes to Avoid in Your Text Campaigns

Text message marketing is a powerful way to reach your audience and promote your business,…
People mingling at an indoor work event
drip campaignsmarketingSMS marketingtext message marketing

How to Use Text Message Marketing to Increase Pre-Event Hype

Want to create a buzz and generate excitement before an event to make sure you…
Man sitting outside while texting
Texting Best Practicestext message marketing

How to Build a Text Subscriber List and Why It’s Important

What's one of the most important aspects of text message marketing? Having a solid text…
man in cafe holding phone in hand and looking at it
business text messagingpersonalizationtext like a human

How to Humanize Transactional Business Text Messages

Transactional messages are essential to running a business; however, they often come across as cold…
man outside looking at phone in his hand
personalizationSMS marketing

How to Personalize Your SMS Marketing Messages and Why It Matters

Did you know that 72% of customers will only engage with personalized marketing messages?  Personalization…
Two women in a conversation
business text messagingSMS marketingtext message marketing

What Is Conversational Texting?

Have you ever wondered what conversational texting is all about and why businesses choose this…
5 friends sitting outside and texting
personalizationbusiness text messaging

8 Ways to Build Customer Relationships with Personalized Business Text Messaging

The key to building and maintaining strong customer relationships? Text your customers. But don't just…
window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'AW-626713283'); -->