Skipio Blog

Articles, news, and other great resources.

Why and How to Automate Your Lead Nurturing Strategy

Have you ever felt like leads just slip through your fingers? You capture their information, [...]

A Small Business’ Guide to Choosing The Best Lead Nurturing Software

Simply generating leads isn’t enough to have a successful business. You need to nurture those [...]

Skipio’s Calendly Integration is Back and Easier Than Ever

For several months, we’ve worked hard to revamp Skipio’s Calendly integration. Our goal with this [...]

What is SMS Express Written Consent and Why is It Important? 

You’ve likely heard of obtaining “express written consent” when completing required business phone number registrations [...]

Increase Your Speed to Lead with Automated Lead Follow-up

The faster you connect with a qualified lead, the higher your chances of converting them [...]

28 Free Follow-up SMS Marketing Templates for Small Businesses

This blog post will give you 28 free follow-up SMS marketing templates that’ll help your [...]

What is Sales Engagement?

Sales engagement is the process of building relationships, gaining trust, and providing value at every [...]

What is an SMS Drip Campaign? 

SMS Drip campaigns are a form of marketing automation that “drips” a series of pre-written [...]

Spam Words to Avoid Using in Your SMS Marketing Messages

One of the most important things to consider in SMS marketing is the language used [...]

SMS and MMS – What’s the Difference? 

If you’ve looked into using text marketing for your business, you’ve probably heard of SMS [...]

6 Ways to Use SMS Marketing as a Real Estate Professional

Staying connected with potential buyers and sellers is essential for real estate success. And if [...]

How SMS Marketing Decreases Churn

Studies show that acquiring new customers can cost five times more than retaining existing ones. [...]

Is Cold Texting Illegal? Here’s Everything You Need to Know

Text messaging is a highly effective way to reach people. But can you simply blast [...]

Should You Use AI to Write Your SMS Marketing Messages? 

Artificial intelligence (AI) is taking over tasks we never thought possible. But can it write [...]

Know Before You Text: Industries and Content Prohibited from Business Texting

Reaching leads and customers through SMS is incredibly effective. However, not all industries are allowed [...]