Evolve | Fitness

Evolve Fitness owner Blake Robinson relies on Skipio for personal outreach and follow-up with his members. And the results have been huge.

Blake Robinson founded Evolve because he felt something was missing in the fitness industry – it focused so much on how people look and not on feeling and living better.

So Blake’s gym is built on the principles of training, nutrition, support, and accountability. And that resonates with members, many who have been with the gym for over six years.

Under Blake’s vision and care, what started as 20 people doing small group training began to grow. But that creates problems of its own, like how do you communicate, connect, encourage, and engage with a rapidly growing audience?

For Blake, the answer now seems so simple: Skipio.

Overcoming growing pains

With Skipio, Blake markets, advertises, and shares the message of his gym without losing any personalization. By filling out custom fields for every contact and organizing contacts into groups, he communicates with everyone at once while still individualizing every message. And now that he serves over 200 members, that’s more important than ever.

Personally texting members and leads once took several hours and oc-cured at odd hours of the day. Now it’s scheduled and automated in 30 to 60 seconds.

It’s because of Skipio that he’s able to follow up, track who is clicking on links, see who is downloading information, and watch how leads and members are actually taking action when they receive a text.

Using Skipio he even executed a promotion for current members that earned him $12,000 in a single weekend, enough to buy new equipment to upgrade the gym.

Benefiting from automated follow-up

Evolve started in a 1,000-square foot warehouse on the west side of downtown Salt Lake City that apparently no one could ever find.

Thanks to his dedication to following up and fostering real relationships, Blake is now ready to open a second gym: an 8,200-square foot facility that includes showers, lockers, a premier training facility, and, as Blake puts it, something that is uniquely Evolve.

"When someone wants to know more about Evolve, when they want to find out where we actually are and how to get here, that’s automated. When that person comes in and they’ve gone through their orientation and we’ve taken them through their evaluation and we know about that individual and how to help them, the follow-up is automated. When I have clients who are struggling, who are having a hard time, who need nutritional coaching, who are killing it and we want to celebrate their successes, that’s automated. And it’s not automated in a way that it feels like a robot. It’s automated in a way that feels personalized and individualized to the needs of that person."

—Blake Robinson, founder and owner