Krista Mashore Coaching | Reinventing Cold Lead Outreach

kristamashorecoaching 1920w

Industry: Marketing

Size: Small

Role: Sales


Krista Mashore Coaching teaches real estate agents and other professionals how to stand out in their local markets, generate more leads, and grow their businesses.




Automated follow-up

The team at Krista Mashore Coaching uses Skipio to automatically follow up with people who miss appointments. Because Skipio does it for them, they save time while still staying in touch.


Skipio syncs directly with the team’s CRM. This is what enables them to do automated follow-up in a snap. It also ensures every message can be personalized with information the lead is interested in.


The team isn’t just sending plain-text messages. The sales professionals regularly utilize photos and video to show prospects that they’re talking with real people. In doing so, they develop a good rapport and build trust.

What business wouldn’t love an additional $49,097?

For Krista Mashore Coaching, that’s exactly what they got in the first 30 days of using Skipio for cold lead outreach. Krista Mashore Coaching teaches real estate agents and other professionals how to stand out in their local markets, generate more leads, and grow their businesses.

Losing Sales

After a series of touch points and offers to download completely free content, they invite leads to schedule a phone call to learn more about the program. The Krista Mashore marketing and sales teams already used the Skipio platform on their own for this outreach and nurturing. However, they did not have a system in place to deal with cold leads.

If someone scheduled a phone call with a rep and never made it to the call, that was usually the end.

“Those no-shows in the past, they just fell right off the cliff. We had nothing in place to bring them back in,” says marketing director Meagan Ruppert.

Meagan and her team were already working to max capacity and simply didn’t have the bandwidth to chase down every no-show.

When they had the option to use Skipio to get those no-shows back on the schedule, Meagan was ready to go.

Reaching Out Again

In just one month, the appointments that they rescheduled with leads who previously no-showed on calls resulted in almost $50,000 in additional revenue. Revenue that otherwise would have been completely lost.

KristaMashorequote 1920wPreviously, those cold leads simply would have been forgotten. But now everyone at Krista Mashore Coaching enjoys complete peace of mind that every no-show is going to be contacted and nurtured. That leaves everyone there to do what they’re best at.

Discover the versatility of Skipio for businesses like yours

“[Skipio] really ramped up our connection rate with our customers,” Matt says. “But not only the text messages. We also see phone calls going better as well as emails. Because they know that they're coming from real people.”

Matt BaumgartnerDirector of Sales

"[Skipio's] been a huge huge win for us.… You can't beat a 40% increase in immediate responses; you just can't.”

Kaili SpearDirector of Marketing

“Skipio has really 10x-ed my business. It’s made life easier and more fun. I love the engagement.”

Dr. Kelechi UduhiriSales Director

"It was a game changer. Because somebody didn’t have to be in the office every single day answering a phone. 95% of our communication is text, everything is Skipio. Without it I would be lost."

Heather DeWittOwner

“There are a lot of options out there for text messaging clients, business contacts, and prospects. The trick is to find a software or service that keeps all of the correspondence organized, well-managed, and most importantly, personalized. Skipio is that software.”


Text your leads faster, consistently connect with your customers, and never sound like a bot.

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