iN3 Nutrition | Scaling the Personal Touch to Convert Leads

iN3nurtrition 1920wIndustry: Technology

Size: Small

Role: Sales

The trainers and professionals at iN3 Nutrition offer fitness and nutritional coaching, helping people achieve their wellness goals.



By segmenting contacts — both new leads and existing clients — the iN3 Nutrition team sent relevant, targeted text messages to the right people at the right times.

Drip campaigns

Jason and his team began reaching out and following up automatically with every single new lead, keeping hot prospects hot and converting more customers.

Mobile companion app

With the Skipio mobile companion, Jason could stay connected whenever, wherever. But the difference was that Skipio’s automated features made this easy and enjoyable instead of overwhelming.

Though he was previously the CEO of iN3 Nutrition and founded the Nutritional Coaching Institute, Jason Phillips wasn’t always fit. Though he was a highly-ranked amateur golfer at 18, Jason suffered an injury that sent his life into a downward spiral.

He battled an eating disorder and mental health problems that led him to contemplate taking his own life. But Jason got help and committed to paying it forward.

He knew early on that health and fitness would be the vehicle to his success. But he genuinely committed to his business until 2014 — when a miracle $500 deposit appeared in his overdrawn bank account on Thanksgiving morning. Within a year, he’d built a $300,000 business and kept scaling. By 2019, his company was worth $5 million.

Building on Human Connection

Jason got there because he wholeheartedly believes in human connection. He built his entire business on it. But that human connection quickly overwhelms you when you want to help hundreds of people.

At one point, Jason was on the phone with 167 people weekly, working 20 hours daily. He took calls and sent texts at the gym, at the grocery store, and even while driving.

He knew that wasn’t sustainable, so he restructured. He employed 15 coaches and nine full-time employees ready to help others understand how to improve their lives. But Jason also wanted his team to have better tools to continue making an impact as the business grew.

In 2018, his administrators started using Skipio and began seeing small wins. Then near the beginning of 2019, Jason hired a full-time chief marketing officer. His CMO looked at Skipio and told Jason it was the missing link to continue scaling his business with the human connection.

Scaling the Personal Touch

That flipped a switch for iN3 Nutrition. Everyone began fully utilizing Skipio, sending customized, personalized texts to hundreds and hundreds of people at once. It took them just a moment to send a personal text to groups large and small, and then they went back to focusing on what was happening right before them.

In 90 days, they tripled their lead generation, and conversion rates continued skyrocketing.

Skipio allowed Jason and his team to maintain human connections even through automation. As a result, they saved time, money, and energy, putting it right back into the business and helping even more people with their health and fitness goals.

Discover the versatility of Skipio for businesses like yours

“[Skipio] really ramped up our connection rate with our customers,” Matt says. “But not only the text messages. We also see phone calls going better as well as emails. Because they know that they're coming from real people.”

Matt BaumgartnerDirector of Sales

"[Skipio's] been a huge huge win for us.… You can't beat a 40% increase in immediate responses; you just can't.”

Kaili SpearDirector of Marketing

“Skipio has really 10x-ed my business. It’s made life easier and more fun. I love the engagement.”

Dr. Kelechi UduhiriSales Director

"It was a game changer. Because somebody didn’t have to be in the office every single day answering a phone. 95% of our communication is text, everything is Skipio. Without it I would be lost."

Heather DeWittOwner

“There are a lot of options out there for text messaging clients, business contacts, and prospects. The trick is to find a software or service that keeps all of the correspondence organized, well-managed, and most importantly, personalized. Skipio is that software.”


Text your leads faster, consistently connect with your customers, and never sound like a bot.

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