Homie | Reaching Out with Purposeful Messaging

homie teal charcoal

Industry: Real Estate

Size: Medium

Role: Customer Engagement


Homie’s goal is to make home ownership easy, affordable, and accessible. By eliminating the 6% real estate commission, they’re saving people time, money, and a load of worry.




Ringless Voicemail

Every new client receives a welcome voicemail after signing up. It’s this kind of personal touch that helps them feel well taken care of by the Homie team.

Custom Fields

Every new client also receives a welcome text message that helps people know that someone always has their back. Simply knowing they can text someone for help drives engagement and trust.

The goal of Homie is to eliminate the 6% real estate commission. They help people buy and sell homes by setting them up with a whole team of agents and attorneys, guiding them through the whole process.

It’s all about transparency and affordability.

But just because everything is done through a smartphone doesn’t mean real connections aren’t being made. Homie wastes no time following up with new customers to build relationships.

To keep things personal, they use Skipio to reach out to customers who just signed up.

Humanizing Real Estate

Every customer receives a personalized text welcoming them to the Homie family along with a voicemail, sent with Skipio’s Ringless Voicemail tool. These messages ensure that customers know Homie has their back.

Customers learn right away that they can contact Homie through the 10-digit number and receive a quick response.

In the time between when a customer signs up and meets their dedicated agents, the sales and support team are ready and waiting to answer questions via Skipio.

Engaging the Right Way

There’s no doubt that Homie is right there with customers every step of the way, and their engagement proves it. The welcome message sent with Skipio has a 62% response rate. In comparison, text messages generally have a 45% response rate.

Homie’s Skipio number continues to see engagement up until the time customers get in contact with their specific teams, which is about a week. And even after that people know they can always text the number for further help.

As Homie grows, Skipio grows with them, helping them follow up and reach even more customers on a personal level.

Discover the versatility of Skipio for businesses like yours

“[Skipio] really ramped up our connection rate with our customers,” Matt says. “But not only the text messages. We also see phone calls going better as well as emails. Because they know that they're coming from real people.”

Matt BaumgartnerDirector of Sales

"[Skipio's] been a huge huge win for us.… You can't beat a 40% increase in immediate responses; you just can't.”

Kaili SpearDirector of Marketing

“Skipio has really 10x-ed my business. It’s made life easier and more fun. I love the engagement.”

Dr. Kelechi UduhiriSales Director

"It was a game changer. Because somebody didn’t have to be in the office every single day answering a phone. 95% of our communication is text, everything is Skipio. Without it I would be lost."

Heather DeWittOwner

“There are a lot of options out there for text messaging clients, business contacts, and prospects. The trick is to find a software or service that keeps all of the correspondence organized, well-managed, and most importantly, personalized. Skipio is that software.”


Text your leads faster, consistently connect with your customers, and never sound like a bot.

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