“Having some personalization where they know they’re talking to a human being is key. It really just changes the dynamic of all the conversations,” Kaili says. “It’s helping us show them that we value them and what they’re trying to do … We’re not just trying to close a deal.”

Leads love knowing they have an in with a real person, so they ask questions and get answers before a call even happens. “A lot of our customers, and I’m like this, hate getting on the phone if they don’t have to,” Kaili admits. After all, not every prospect needs a meeting to make a decision, and Grow isn’t trying to hold unnecessary meetings.

Reps love taking care of issues and solving problems through text. It saves everyone time and still solidifies relationships.

Building a Better Team

Skipio doesn’t just improve the customer-facing experience. The unique team solution also simplifies the process when team members leave and join.

Adding new users from the admin dashboard is super simple, so new team members get started faster. Plus, conversation histories stay with contacts in Skipio. Kaili reassigns the contacts to other users and they see everything that’s already been said.

In addition, managers use the dashboard to see exactly what people are saying and how conversations are going. So when Kaili sees a certain rep’s message getting great responses, she shares it with the rest of the team and applies the strategy to other marketing and sales campaigns.

She gets insights like those every single day, ensuring that she can “give our reps and my immediate team the tools to really just crush it.”

Embracing New Possibilities

While Grow primarily uses Skipio for appointment reminders, the potential is there to implement it elsewhere in the sales process.

As Kaili puts it, “All texting software is not the same. … If you’re a person and you want to connect with people like another person, you’re going to see immediate responses with Skipio.”