Domanicare | Innovating Aftercare with Consistent Outreach

download 1 1

Industry: Professional Services

Size: Small

Role: Customer Engagement

Domanicare helps funeral homes connect with families in a personal, engaging way. By prioritizing aftercare, their services help funeral homes more effectively serve grieving loved ones.


Message scheduling

By scheduling messages on key dates, such as birthdays and holidays, funeral home directors keep in touch with grieving loved ones. In doing so, they develop stronger relationships and offer support.


Message Library

The team handling Domanicare clients maintains unique libraries of ready-to-use messages. Each library reflects the brand and voice of the funeral home.


Jon Lefrandt knows better than perhaps anyone that the funeral industry isn’t utilizing technology. He also knows that funeral homes only succeed when they prioritize relationships.

So to help funeral homes more effectively reach out to their communities and the families they serve, Jon started Domanicare.

Their aftercare program is built around one thing: texting. And that’s why Domanicare is powered by Skipio.

Through Domanicare, funeral homes in the United States connect with family members who used their services following the loss of a loved one.

The employees at Domanicare get to know the funeral homes and then write and send text messages on their behalf, contacting every family.

Bringing Funeral Homes to the 21st Century

With the Message Library and scheduling feature of Skipio, Domanicare connects the funeral homes and family members throughout the year.

The first text arrives within the first month after the funeral, and texts continue, including on major holidays, the deceased’s birthday, and on the anniversary of the death date.

So not only are texts automated to send at specific intervals, each message is customized for the funeral home and recipients. The messages sent from each funeral home reflect their business and brand, building on the experiences the family already had while planning the funeral.

The personal touch is never lost.

Following up with a Purpose

These texts help foster real relationships between the funeral homes and families. So when a family member receives a personalized text asking for a review, they are usually more than happy to do so.

Not only are families likely to come back when another loved one passes — all because of the relationship they have with the funeral home — their reviews help others make the right choice.

Discover the versatility of Skipio for businesses like yours

“[Skipio] really ramped up our connection rate with our customers,” Matt says. “But not only the text messages. We also see phone calls going better as well as emails. Because they know that they're coming from real people.”

Matt BaumgartnerDirector of Sales

"[Skipio's] been a huge huge win for us.… You can't beat a 40% increase in immediate responses; you just can't.”

Kaili SpearDirector of Marketing

“Skipio has really 10x-ed my business. It’s made life easier and more fun. I love the engagement.”

Dr. Kelechi UduhiriSales Director

"It was a game changer. Because somebody didn’t have to be in the office every single day answering a phone. 95% of our communication is text, everything is Skipio. Without it I would be lost."

Heather DeWittOwner

“There are a lot of options out there for text messaging clients, business contacts, and prospects. The trick is to find a software or service that keeps all of the correspondence organized, well-managed, and most importantly, personalized. Skipio is that software.”


Text your leads faster, consistently connect with your customers, and never sound like a bot.

Ready to know more about Skipio? Submit the form and we’ll text you shortly.