Anchor Pools | Unifying Team Communication

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Industry: Home Services

Size: Small

Role: Customer Service


Anchor Pools in South Carolina builds swimming pools, performs maintenance and service, and has its own retail shop for keeping pools in tip-top shape.




Message History

Every single team member can see exactly what was said in past conversations with customers.


By sending photos directly after completing service, customers get peace of mind and the Anchor Pools team builds trust in the relationship. And it all happens within the Skipio mobile companion app.


Segmenting customers into key groups ensures that people receive personalized relevant messages and keeps the entire team organized.

Anchor Pools in South Carolina builds swimming pools, performs maintenance and service, and has its own retail shop.

With all of their offerings, coordinating at-home service and what needed to be done started proving difficult as customers would sometimes talk with multiple staff members.

It wasn’t unusual for head of marketing Stephanie Helton to hear from confused or unsatisfied customers who hadn’t received the exact services they thought they would be getting. Or sometimes a service guy wouldn’t show up when the customer thought they would be there.

Unifying Communication

To prevent miscommunication and ensure better customer experiences, Anchor Pools developed a scheduling process with Skipio.

Once a customer calls to schedule a service, immediately after they receive a text confirming the appointment, time, and reason for the visit. That way it’s clearly outlined for the customer what is going to happen and when.

So if Stephanie schedules someone for pool opening service, the customer, the service team, her boss, and anybody else in the office all know exactly what’s been arranged. It’s in Skipio and their calendar system.

After scheduled work is completed, the service team then sends photos to the customer straight from the mobile companion app. From start finish Skipio helps Anchor Pools offer the best customer service.


Saving Time and Boosting Engagement

Along with avoiding communication pitfalls, they’re saving time too. When before someone would have to spend time calling 20 or 30 customers each day to schedule and confirm appointments, now it’s done with scheduled texts in about 10 minutes.

Stephanie also takes advantage of groups to send customers targeted messages about the things important to them.

So whether it’s perfectly timed maintenance reminders for new pool owners — all automated — or the announcement of sales and events, every customer stays in the loop.

Plus, with an 86% response rate to their texts, the staff at Anchor Pools know that what they’re doing is working.

Discover the versatility of Skipio for businesses like yours

“[Skipio] really ramped up our connection rate with our customers,” Matt says. “But not only the text messages. We also see phone calls going better as well as emails. Because they know that they're coming from real people.”

Matt BaumgartnerDirector of Sales

"[Skipio's] been a huge huge win for us.… You can't beat a 40% increase in immediate responses; you just can't.”

Kaili SpearDirector of Marketing

“Skipio has really 10x-ed my business. It’s made life easier and more fun. I love the engagement.”

Dr. Kelechi UduhiriSales Director

"It was a game changer. Because somebody didn’t have to be in the office every single day answering a phone. 95% of our communication is text, everything is Skipio. Without it I would be lost."

Heather DeWittOwner

“There are a lot of options out there for text messaging clients, business contacts, and prospects. The trick is to find a software or service that keeps all of the correspondence organized, well-managed, and most importantly, personalized. Skipio is that software.”


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