If you’re looking for a cost-effective, efficient, and highly engaging way to connect with your leads and customers, SMS marketing (also referred to as text message marketing) is the game-changer…
SMS Keywords: What Are They and How to Use Them
By Emily McCauley Customer Engagement, automation, SMS marketing No CommentsOne of the most efficient ways to keep in touch with leads and customers is through Short Message Service (SMS), commonly known as text messaging. But have you ever heard…
How to Use Text Message Marketing to Increase Pre-Event Hype
By Emily McCauley drip campaigns, marketing, SMS marketing, text message marketing No CommentsWant to create a buzz and generate excitement before an event to make sure you have a packed venue and an engaged audience? One of the most effective and accessible…
Maximize Inbound Lead Conversion With a Dual-channel Outreach Strategy: Text and Email
By Emily McCauley automation, Lead GenerationCombining text messaging and email outreach is a powerful strategy for converting inbound leads. Used separately, text messaging and email are effective ways to communicate with potential customers. But when…
What Is Text Message Marketing? 5 Ways It Impacts the Way You Do Business
By Emily McCauley text message marketing, SMS marketingBy the end of 2023, an estimated 6.8 billion people will own a smartphone. This widespread use of smartphones combined with a 98% text message open rate make text marketing a powerful tool for…
How to Utilize Customer Data and Analytics to Send Relevant Text Messages
By Emily McCauley business text messaging, text message marketing No CommentsText messaging is a powerful tool for businesses looking to nurture leads, connect with customers, and drive sales. For effective text message outreach and follow-up, your messages must be relevant…
Tactics to Avoid Sounding Like a Bot When Sending Marketing Text Messages
By Emily McCauley Texting Best Practices, business text messaging, SMS marketing, text message marketingTexting like a bot is a frustrating experience for both the sender and the recipient. Senders don’t get replies and recipients don’t feel like there’s someone actually reading the messages…
Text Like a Human: Four Ways to Make Your SMS Marketing More Effective
By Emily McCauley business text messaging, Sales Strategy, text message marketingNo one, and I mean absolutely no one, wants to receive a text that says it’s from a real person but sounds exactly like it’s from a bot. People crave…
Creating a Human-Centered Texting Experience to Build a Loyal Customer Base
By Emily McCauley Texting Best Practices, automation, business text messaging, personalization, SMS marketing, text like a human, text message marketingCreating a human-centered texting experience is essential for businesses that want to actually build relationships with their customers. Texting is a powerful communication tool that can be used to engage…
6 Tips for Nurturing Photography Leads Through Text Messaging
By Emily McCauley Texting Best Practices, SMS marketing, text message marketing, The Campaign RegistryYour constant goal as a photographer that’s growing your business? Gain new clients and build relationships with them. But how do you do that without losing momentum? You need to…