Transactional messages are essential to running a business; however, they often come across as cold and impersonal, lacking the human touch that creates long-term customer relationships. Adding a human touch…
Creating a Human-Centered Texting Experience to Build a Loyal Customer Base
By Emily McCauley Texting Best Practices, automation, business text messaging, personalization, SMS marketing, text like a human, text message marketingCreating a human-centered texting experience is essential for businesses that want to actually build relationships with their customers. Texting is a powerful communication tool that can be used to engage…
Conversational Texting Tips for Businesses Stuck on Email
By Emily McCauley Customer Engagement, automation, business text messaging, personalization, SMS marketing, text like a human, text message marketing, Texting Best Practices No CommentsYour marketing and sales plans should both include email and text message outreach. Email has long been a standard of business-to-customer communication, but text messaging is continually growing in popularity….
Personalization and Automation: How the Two Coexist Within Business Texting
By Emily McCauley Texting Best Practices, automation, business text messaging, personalization, text like a human, text message marketingCan you really send an automated text message that sounds personal? The answer is yes! Automated messages make a world of difference in business texting. But the trick to making an…
Why You Need to Care About Branding Your Business Texting
By Anna Wendt business text messaging, automation, personalization, SMS marketing, text like a human, text message marketing No CommentsIf your company has never used business texting as part of marketing, sales, or customer service, you may not have thought about branding your business texting. Or even if your company…
How to Develop Your Own Voice for Sales and Marketing Communication
By Anna Wendt personalization, text like a human No CommentsAnytime you communicate on behalf of a business, there’s an expectation to communicate in a certain way. You must stay true to the brand and uphold its reputation. But when…