By the end of 2023, an estimated 6.8 billion people will own a smartphone. This widespread use of smartphones combined with a 98% text message open rate make text marketing a powerful tool for…
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In today’s digital age, businesses constantly seek innovative solutions to enhance their operations and improve communication. Business text messaging is one of the most powerful tools in recent years. Among…
You and your team may find some success with mass texting and outreach, just like businesses do with generic email outreach. But business texting is most effective and impactful because…
The list goes on and on for reasons why customers don’t respond when you send them messages. Last year we covered just four on the Skipio blog. And it could…
You never want your customers to feel like money machines instead of, you know, people. But that doesn’t mean you completely avoid talking to them about spending more money. After…
What communication-related KPIs do you track for your sales team? With email, you likely care a lot about open rates. And you sort of have to when that precedes any…
Here at Skipio we’ve deemed 2021 to be the year of conversations. (This year and every year in perpetuity probably…) It’s conversations that help people build relationships and trust, and…
No one could have predicted the full range of business challenges in 2020. And we’re not about to start predicting what 2021 will bring. But we do want to help…
The holidays will be very different this year. Less traveling, less gatherings, less face-to-face time with basically everyone. There’s no doubt that every single one of us is adjusting our…
Get out a loose leaf sheet of paper and a pencil! It’s time to put your business texting knowledge to the test with this 10-question quiz. Today you’ll be tested…
