Open rates are a key metric for measuring the success of your text message campaigns. Unlike emails, text messages are typically opened within three minutes of being received, making them…
10 Common Mistakes to Avoid in Your Text Campaigns
By Emily McCauley Texting Best Practices, text message marketing No CommentsText message marketing is a powerful way to reach your audience and promote your business, but it’s important to do it right. Here’s 10 common mistakes to avoid when creating…
How to Build a Text Subscriber List and Why It’s Important
By Emily McCauley Texting Best Practices, text message marketing No CommentsWhat’s one of the most important aspects of text message marketing? Having a solid text subscriber list. But how exactly do you start to build one? We’ll walk you through…
Personalized Texting vs Mass Texting: Which Is Better?
By Emily McCauley personalization, Texting Best Practices No CommentsText messaging is a huge part of our daily communication. Whether for personal or business purposes, text messaging works because of its ability to reach people quickly. However, there are…
Tactics to Avoid Sounding Like a Bot When Sending Marketing Text Messages
By Emily McCauley Texting Best Practices, business text messaging, SMS marketing, text message marketingTexting like a bot is a frustrating experience for both the sender and the recipient. Senders don’t get replies and recipients don’t feel like there’s someone actually reading the messages…
Creating a Human-Centered Texting Experience to Build a Loyal Customer Base
By Emily McCauley Texting Best Practices, automation, business text messaging, personalization, SMS marketing, text like a human, text message marketingCreating a human-centered texting experience is essential for businesses that want to actually build relationships with their customers. Texting is a powerful communication tool that can be used to engage…
6 Tips for Nurturing Photography Leads Through Text Messaging
By Emily McCauley Texting Best Practices, SMS marketing, text message marketing, The Campaign RegistryYour constant goal as a photographer that’s growing your business? Gain new clients and build relationships with them. But how do you do that without losing momentum? You need to…
Conversational Texting Tips for Businesses Stuck on Email
By Emily McCauley Customer Engagement, automation, business text messaging, personalization, SMS marketing, text like a human, text message marketing, Texting Best Practices No CommentsYour marketing and sales plans should both include email and text message outreach. Email has long been a standard of business-to-customer communication, but text messaging is continually growing in popularity….
What You Need to Know About 10DLC and the New Business Text Messaging Standards
By Anna Wendt Texting Best Practices, 10DLC, business text messaging, personalization, SMS marketing, The Campaign RegistryTo protect and provide businesses with a faster, more reliable way of sending text messages and protect consumers from spam and other illegitimate communication, mobile carriers have created new business…
Personalization and Automation: How the Two Coexist Within Business Texting
By Emily McCauley Texting Best Practices, automation, business text messaging, personalization, text like a human, text message marketingCan you really send an automated text message that sounds personal? The answer is yes! Automated messages make a world of difference in business texting. But the trick to making an…