Text message marketing is a powerful way to reach your audience and promote your business, but it’s important to do it right. Here’s 10 common mistakes to avoid when creating…
How to Use Text Message Marketing to Increase Pre-Event Hype
By Emily McCauley drip campaigns, marketing, SMS marketing, text message marketing No CommentsWant to create a buzz and generate excitement before an event to make sure you have a packed venue and an engaged audience? One of the most effective and accessible…
How to Build a Text Subscriber List and Why It’s Important
By Emily McCauley Texting Best Practices, text message marketing No CommentsWhat’s one of the most important aspects of text message marketing? Having a solid text subscriber list. But how exactly do you start to build one? We’ll walk you through…
What Is Conversational Texting?
By Emily McCauley business text messaging, SMS marketing, text message marketing No CommentsHave you ever wondered what conversational texting is all about and why businesses choose this kind of texting? In this blog post, we delve into conversational texting and explore: Conversational…
What Is Text Message Marketing? 5 Ways It Impacts the Way You Do Business
By Emily McCauley text message marketing, SMS marketingBy the end of 2023, an estimated 6.8 billion people will own a smartphone. This widespread use of smartphones combined with a 98% text message open rate make text marketing a powerful tool for…
Choosing an SMS Marketing Platform? Here’s What to Keep in Mind
By Emily McCauley text message marketing, SMS marketing, SMS PlatformChoosing an SMS Marketing Platform? Here’s What to Keep in Mind SMS or text message marketing works great for reaching customers wherever they are. It’s a quick, relatively easy, and…
Sell With Authenticity: How to Use Text Messaging to Build Trust With Customers
By Emily McCauley text message marketing, SalesAuthenticity is crucial when it comes to building trust with your customers. People sense when they’re being sold to. They’re more likely to trust a transparent and genuine business. After…
Clear, consistent follow-up is crucial to the sales process. You need to stay in touch with your leads and customers and build relationships to ultimately close deals. However, crafting clear…
How to Utilize Customer Data and Analytics to Send Relevant Text Messages
By Emily McCauley business text messaging, text message marketing No CommentsText messaging is a powerful tool for businesses looking to nurture leads, connect with customers, and drive sales. For effective text message outreach and follow-up, your messages must be relevant…
Tactics to Avoid Sounding Like a Bot When Sending Marketing Text Messages
By Emily McCauley Texting Best Practices, business text messaging, SMS marketing, text message marketingTexting like a bot is a frustrating experience for both the sender and the recipient. Senders don’t get replies and recipients don’t feel like there’s someone actually reading the messages…