Transactional messages are essential to running a business; however, they often come across as cold and impersonal, lacking the human touch that creates long-term customer relationships. Adding a human touch…
Read More
Creating a human-centered texting experience is essential for businesses that want to actually build relationships with their customers. Texting is a powerful communication tool that can be used to engage…
Your marketing and sales plans should both include email and text message outreach. Email has long been a standard of business-to-customer communication, but text messaging is continually growing in popularity….
Can you really send an automated text message that sounds personal? The answer is yes! Automated messages make a world of difference in business texting. But the trick to making an…
One of the quickest ways to upset a text message subscriber? Send them messages at the wrong time. Just like you don’t want to be bothered at certain times of…
If your company has never used business texting as part of marketing, sales, or customer service, you may not have thought about branding your business texting. Or even if your company…
The point of style and brand communication guidelines isn’t to make everyone at your company sound the same. The point is to sound cohesive — like you’re on the same…
Emojis help with personalization and grabbing attention. And both of those are key when you’re communicating with customers, just like they are when you’re communicating with people in your personal life….
Anytime you communicate on behalf of a business, there’s an expectation to communicate in a certain way. You must stay true to the brand and uphold its reputation. But when…
Maybe you want to hone the tone your business uses. Or you simply want to try something a little more personal. Use this texting style guide to compare how you and your…
